Dattatreya Jayanti is also known as Datta Jayanti, which celebrates the birthday of Hindu God Dattatrya (Datta) who is a combined form of the powerful trinity, Brahma, Vishnu, and Shiva. It is observed on a poornima (full moon day) of the Margashirsha month by the Hindu calendar. This puja and vrat of Diety Datta is mainly celebrated in Maharashtra. Devotees believe that they benefit in all aspects of life by performing puja on Dattatreya Jayanti but the main significance of this day is that it protects individuals from ancestral issues.
Deity Dattatreya is known to guide people to live a good life in the right manner. Worshipping him on the day of his incarnation helps devotees to lead a prosperous life. Naam jaap of few thousand times is very beneficial to everyone on Dattatreya Jayanti. It is important that one do more jaaps for severe problems as compared to small issues of life.